Social Media Trends 2017

Social Media Trends 2017

With Social Media being such an imperative tool for any company, it’s crucial to stay up to date on trends and upcoming updates/software. The reasons for this are simply…if used correctly, it can benefit your company in substantial amount.  

The trends in Social Media currently are things that we see daily but often look past, but working in a Media company…we register it and act upon it.

One of the trends that has really taken over near enough all Social Media platforms is Live Video. The most common place to see this on Facebook…although with that, Instagram and Twitter released this feature back in 2016. This can help companies live broadcast events and even product demonstrations. It can be a very handy tool to any company if utilised in the right manner.

Another trend that has been popping up all over the place is Virtual Reality, Virtual Reality is still relatively a new concept to marketers…the thing that attracts companies to using VR (Virtual Reality) is it can create an immersive and memorable experience for the user. Companies can demonstrate products or even experiences such as sports to show the user what they could have, and this is a unique way to advertise.

Still on the topic of interaction and customer experience, Social Chatbots have been more prevalent in the past months. With millions of users using Messenger Apps…companies and businesses have taken advantage of this. Many brands are using this to their advantage by creating a one-on-one experience for the customer/user. It can also be used as a time saving device for them also as the Chatbots often have answers ready with any question relating to their company/business.

Having this in mind, the realistic feeling of having a Chatbot messaging you, there are more personalised ads and targeted ads. Advertisements are becoming more prevalent on snapchat and instagram with quick links and “buy now” pages on their websites. With Social Media being everywhere it can be very cluttered and busy, this provides a quick and simple service that appeals to users on all platforms.

With all of this in mind…Social Media is still growing and changing daily, it is a fascinating concept and do we really know where it’s going? As the trends can change drastically even in the next month, it’s always good to keep up to date on what’s going on.

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